Surveillance Notes 07232008

Summary of “2007 J.P. FREEMAN REPORT ON INTELLIGENT VIDEO & SMART CAMERA MARKET”

1. Top 5 important business issue

Technology development, IV software design, Market Pricing, Reduction Guard Costs, Reduce Guard Forces

2. Significant increased in strategy emphasis

Integrating with HD video, Worker Safety Applications, Industrial Machine Vision, IV Video Stabilization

3. Top 5 factors to drive value for users

Extraction of info, Min. FALSE/Nuisance Alarm, User Awareness Alerts, Certain detection, Lower user cost

4. Top 5 factors to limit market acceptance

Product Reliability, Complexity, Product performance, Integrator training, Product pricing

5. Gross profit Level

IV Software:64%, Smart Cameras: 41%

6. Sales distribution

Direct to end users: 38%, Through channels: 62%

7. Price per port

IV software: 52% $500-$1999, 33% $2000-$4999

Smart camera: 33% <$500, 29% $500-$1990, 33% $2000-$4999

8. Sales

2007 54% Government, 16% Industrial, 15% Commercial, 11% Institution, 2% Retail

2011 33% Government, 18% Industrial, 25% Commercial, 13% Institution, 11% Retail

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